Matchstick Digital | SEO, Paid Media  Retail Consultancy Agency

PPC Campaign Management Services



Paid marketing can quickly become a money pit if not done right but it can also be essential to business growth if done profitably.

We run Google, Facebook, Instagram & LinkedIn Paid ads to drive short term, long term and industry growth.

Facebook Advertising

We specialise in growing e-commerce stores through the power of Facebook & Instagram advertising, using our forward thinking approach.

Google Advertising

We drive growth and competitor advantage for via paid search marketing strategies and advanced campaign performance tactics.

Strategy & Comms

Building strong impact and sustainability strategies, devoting your brand to transparent communication, evolution and integration.


Leverage your Impact

Every client gets a customized strategy for your business & your goals. We can use multiple campaign types depending on what’s the best fit for you!


Unlock High Intent Campaigns

We use advanced market analysis and campaign design to ensure that you not only can compete, but that you beat your competitors.

We analyze data from existing competitors including keywords, ads, and offers to make sure you’re ready to rock from day one.


Scale Campaigns

Using our unique industry insights, we build high-converting landing pages that maximize conversions and deliver more leads at a lower cost.

Scaling your campaigns whilst driving increased budget efficiencies, will have you converting more customers than your competition.


Segment & Understand your Audience

See all your vital stats in your Campaign Dashboard so you always know exactly what’s happening on your campaigns!

On top of that, we’ll deliver weekly reports as well as monthly strategy calls to review performance and collaborate on strategies to scale your campaigns.

How Matchstick's PPC Works

  • Onboarding Strategy Call

    We start things off with an onboarding call to understand your business, goals and how to hit your them.

  • Campaign Design & Launch

    We’ll perform competitive research & analysis to allow us to design your Campaign strategy, focussing on a combination of quick wins and longer strategic goals.

  • Review

    As we get more data, we break out adgroups and lazer target prospects. This not only increases CTR (click-through rate) but lowers CPC (cost per click).

  • Optimize & Reporting

    The testing never stops as we keep finding more winning combinations. We keep rotating ad copy until the new contender beats the winner, which means your ads are getting better all the time.

Get Started


You’re In Expert Hands

We are proud to hold the prestigious title of being a Google Partner.

Achieving Partner status means Matchstick Digital has demonstrated Google Ads skill and expertise.

In addition, we have met Google ad spend requirements, delivered company agency & client revenue growth, and grown our client base.

Sustainable Agency

You can have a highly profitable ecommerce business with integrity & purpose.

High-Converting Pages

Improve conversion to create a thriving, profitable business.

Dedicated Campaign Manager

Your own Google certified paid traffic expert

Transparent Reporting Dashboard

Know exactly what's happening with your campaigns

Frequently Asked Questions

  • Getting Started

    Do you have a downloadable overview?

    Yes! Click here to download the pdf.

    Do you need access to my Google Ad Account?

    Yes, we do. We will just need your 10 digit account ID. Once we have your Google Acct. ID we will request access.

    Who Is This For?

    PPC is best suited for:

    1. Businesses who are already generating consistent sales
    If you are not getting consistent sales, you should use organic or free methods to confirm product-market fit before trying to scale with PPC. However, if you’re a startup and have a clear market position strategy we can still help you.

    2. Businesses that can spend a minimum of $1,000 per month in Adspend for full lead gen campaigns.
    In order to get enough data, you need to spend enough. However, we do offer call-only and retargeting campaigns at a minimum of $250 ad spend.

    3. Businesses that can commit to at least 3 months
    The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns. You’ll want to stick around for at least 3 months so we can hone in the campaigns.

    What if I don’t have a Google Ad Account?

    If you don’t have a Google Ad Account, you can set one up here.

    What niches do you not accept?

    We do not accept niches that are against Google’s Advertising policy, found here. Additionally, we don’t accept advertising on PPC terms (i.e. we won’t run ads for you to get PPC clients) as it would be a conflict of interest for us.

    How much do I need to be involved?

    You can be involved as little or as much as you like, but the businesses that take an active role in communication work best. We’re here to do all the hard work, but the more you communicate with us, the better we can optimize your campaigns!

  • Pricing

    How does pricing and payments work?

    Our tiers are designed based on total Ad Spend. You pay the actual ad spend directly to Google, and we simply charge the management fee. Please note, we are unable to offer refunds for any ad spend paid to Google. Once ad spend payments are made to Google, they are final.

    Do you keep my credit card on file for ad spend?

    No, this is kept on file inside your Google Ads account and you’re charged directly from Google.

    How can I calculate what my monthly Ad Spend should be?

    In the case of a simple lead gen campaign, you can get a rough average by using the formula below:

    (Number of Leads Goal * Average CPC) / Landing Page Conversion Rate = Monthly Target Ad Spend

    (20 Leads * $5 CPC) / .10 landing page conversion rate = $1,000 per month
    Total ad spend required to hit the lead goal of 20 is $1,000.

    Alternatively, just book a call with us here and we can help!

  • Results & Deliverables

    Will I receive reports?

    Yes, our goal is to 100% transparent with you at all times. First, you’ll get a custom dashboard that you can access 24/7 to check the performance of your campaigns. Secondly, you’ll receive weekly updates from your campaign manager.

    Do you take care of the keyword research or do I need to do that?

    We handle everything from the keyword, competitor, and offer research. In the initial onboarding form, we do ask what keywords and terms you want to advertise for. That will help point us in the right direction for initial research.

    Where will I be able to see my ads?

    We currently advertise solely on Google. With MATCHSTICK PPC you will have opportunities to advertise on Google Search Network, Display Network, and Youtube.

    Ask your Campaign Manager about expanding your campaign today!

    Will I have access to the account?

    Yes, you will have access. You will be able to pop in at any time and view what is going on.

    Will I own the ad account?

    Yes, you will own the ad account.

    Can you do white-label reporting?

    Yes we can provide you with white-label reporting or add your own branding to the reports so they look like they’ve been created by your business.

    Can I run traffic to my website or landing page?

    One of the most common mistakes we see with campaigns is advertisers running traffic straight to their website. This results in low conversions, as most websites / homepages are not optimized for lead generation.

    With our Signature package, we’ll create high-converting landing pages for your campaigns to maximize your ROI and reduce your costs, all included in MATCHSTICK SIGNATURE PPC.

    Why can I not use my landing page or website for lead generation?

    The MATCHSTICK PPC process was built for the most important thing: Conversions.

    For our lead generation campaigns, we only allow the usage of our landing pages since they are built to convert users into leads.

    When using our landing pages built for the campaigns we can make quick changes to the content, split test headlines, add elements if needed, and build out custom tracking with ease.

    In our testing, sending traffic to most websites convert often at 3% or less. By using our landing pages, we see typical conversion rates from 15-20%+.

    Do you do remarketing?

    Yes, as long as you have 100 unique visitors to your website in the last 30 days and it is connected to your Google Ad account for over 30 days. You can learn more here.

Customized advertising

No Matter The Niche, We've Got You Covered

We’ve managed campaigns for businesses in over 150+ different niches. Here’s some of our most popular:

Local Businesses

Get a consistent stream of calls & new clients.


Get more leads, strategy sessions, and clients.


Increase enrollment and awareness.


Increase conversions and reduce cart abandonment


Book more demos and increase LTV.

Health & Wellness

Find, engage, and acquire new patients & clients.


don’t be a stranger

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    We're Matchstick Digital.

    A human-centred digital marketing & consultancy group working globally to help people like you, dream big and back it up with meaningful action to create results.